Media Kit

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About Us

We're a multinational team based in Hong Kong and Manila, creating cutting-edge content that drives sales and boosts brand recognition. Our reportage provides an insightful window into Asia's vibrant cultures, both locally and regionally.

Our Channels

Thrilling journey, explore unexplored together.

Experience live events, cultural festivals, happening places in Asia.

Explore tech trends, gadgets, metaverse together.

A flavorful journey through tantalizing dishes

Empowering space: balance physical, mental wellbeing.

Style, beauty, retail therapy: discover today.

Immerse yourself in elegance of Asia's high life.

Champion sustainability, shape greener future together

Pulsating business insights, embark financial journey.

Pop culture evolving: trends, artists, innovations.

Visionary urban planning, discover cities tomorrow.

Our Articles

YouTube Superstar Mark Wiens on Savouring Success Through Food Reporting

Gregoire Michaud on How Bakehouse HK Came Up with Their Viral Egg Tarts

Where to Eat: A Guide to Suvarnabhumi Airport's Cafés and Restaurants

Did You Know? These Unique Items Can Be Recycled!

Get Your Dose of Vitamin Sea at These Beach Spots Near KL

Executive Impact: Pirata Group CEO Christian Talpo on Investing in People

Our Market

SITE STATISTICS as of Q4 2024

Monthly Article Views 530,000+

Avg. Engagement Time 2m+

News Users 250,000+

Returning Users 10,000+

Primary Focus Areas

Shoppers/Value Shoppers (12.4%), Travel Buffs (11.4%), Movie Lovers (10.7%), Avid News Readers (10.4%).

Other Notable Interests

Foodies (9.7%), Art & Theater Aficionados (9.6%), Fashionistas (9.2%), Green Living Enthusiasts (9.1%), Business Professionals (9%), Technophiles (8.4%).

Key Insights

Predominantly young to middle-aged audience (32.1% aged 25-34, 23.8% aged 18-24).

Gender distribution: 54% female, 45% male, 1% non-binary.

Engagement

57.6% engaged with "The Beat Asia's" restaurant recommendations. 65.2% likely/very likely to try restaurant recommendations in the future.

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As our locations expand, so does our reach

BANGKOK MANILA HONG KONG SINGAPORE KUALA LUMPUR MACAO REST OF WORLD

27%MANILA

MANILA

23%REST OF WORLD

REST OF WORLD

18%HONG KONG

HONG KONG

16%SINGAPORE

SINGAPORE

8%BANGKOK

BANGKOK

6%KUALA LUMPUR

KUALA LUMPUR

2%MACAO

MACAO

Reach

27%

manila

23%

rest of world

18%

hong kong

16%

singapore

bangkok

kuala lumpur

macao

Our Clients

Our platform is designed to give your brand an edge by placing it in front of Asia's most vibrant and diverse audience. So, take your brand to new heights and advertise with us today!

Success Stories

Italian Week Hong Kong 2023

The Challenge

Hong Kong's F&B marketplace was facing a period of stagnation that required a bold, fresh approach to reinvigorate it. The task was to design an exciting activation, centered around the Italian National Day on June 2nd, that could bring renewed energy and enthusiasm to the city's food and beverage sector.

Our Solution

We answered this call by creating "Italian Week Hong Kong 2023, "a citywide dining festival that celebrated Italian cuisine in all its glory. We collaborated with prestigious partners including the Italian Chamber of Commerce, the Campari Group, and Peroni. With these key industry allies, we brought onboard over 30 of Hong Kong's top Italian restaurants.

The Outcome

Italian Week was a roaring success, stirring up the city. Our marketing efforts reached tens of thousands of potential diners, driving them into participating venues eager to take advantage of the unique offers. The result was a palpable shift in the city's F&B scene, underscoring the power of collaborative efforts in fostering engagement and enthusiasm.

Praises Received

In recognition of the event's success, we received high praise from the Consul General of Italy for Hong Kong & Macao. The commendation served as a testament to the positive impact of our initiative on the local F&B scene and the strengthening of cultural ties through the celebration of Italian culinary heritage.

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MERCEDES-BENZ BAM FESTIVAL 2022

The Challenge

In the wake of lockdown restrictions easing in Hong Kong, the task at hand was to organize one of the first post-lockdown events in the city - the Mercedes-Benz BAM Festival. The aim was to spread the word about this grand festival while ensuring safety guidelines and an engaging, comprehensive coverage for our enthusiastic audience.

Our Solution

We created a comprehensive acceleration plan including editorial, advertorial, and social media components to boost the reach of the "The Future is Magical" themed festival at the Central Harbourfront. The free-to-enter festival showcased the exclusive Mercedes-Benz range and featured activities spanning wellness, urban living, e-sports, green tech, and automobile innovations, as well as live performances and food and drinks.

The Outcome

The Mercedes-Benz BAM Festival turned out to be a resounding success and was attended by a large, enthusiastic crowd. Our comprehensive promotional efforts effectively spread the word about the festival, playing a pivotal role in drawing a significant audience to the event. The festival not only showcased the best of Mercedes-Benz but also promoted an ethos of sustainable and progressive living.

Praises Received

Mercedes-Benz lauded our creative approach and diligent efforts in ensuring the event's success. The acknowledgment affirmed the effectiveness of our acceleration plan and our capability in helping brands like Mercedes-Benz create successful, well-attended events in the dynamic post-lockdown environment.

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